Rebirth of Duchamp: Greed.

The entity of perfection has finally been created.  Italian artist Francesco Vezzoli has created a work of art based on Marcel Duchamp's Belle Haleine: Eau de Voillete, created in 1921.  Vezzoli's work consists of a video trailer, faux commercial, bottle design, and print campaign.  Vezzoli stems his idea from Duchamp's mockery of the mass market, isolating and imitating the puffery of promotion.  As Vezzoli's latest piece, Greed adds to the "ongoing preoccupation with the fundamental ambiguity of truth, the seductive powers of language, and the instability of the human persona in a series of works that explore the undisputed power of contemporary media culture" that has been designed to mirror the society which idolizes the concept of celebrity.  Without the red carpet, there is nothing worthy for the media to cover, and this is what Vezzoli's art responds to.  Nothing is more brilliant than this right here.  Granted, I am entirely biased because I find Duchamp to be one of the most monumental artists of the modern era.  It's absolutely hysterical though, the mockery which exudes from this piece.  This, without a doubt, is a top ten contemporary work in my mind.  Absolutely ace.  To see more images and stills from the piece, visit this site.