Monday, March 23, 2009

TAKE A MOMENT.

Graphic tees are a big commodity in the "scene" world, and there is no doubt that there are a multitude of design companies trying to make a name for themselves, but not all of them are worth looking into. I am not being harsh when saying that; in every aspect of life there are a multitude of syndicates that do not deserve to be in the running, by claiming repeat design elements and unoriginal subject matter as their own, hoping that things flourish without any hard work or dedication.  It is painful to see associations that suffer because of these factors.  Granted, there must always be a beginning with some sort of inspiration, and something to grow from.  Regardless, the companies that do provide original ideas backed by wholeheartedness should be showcased, especially in the visual realm, with a spotlight on (for now) graphic tee design.  Fashion is as important to many as a heartbeat is for survival, and the reality is culture is unable to suppress this importance.  More times than not, attire is the first thing we see about people, the first thing we examine, and the first thing that generates our opinions.  The delineated nature of graphic tees proves impossible to ignore, especially.  That is why I am taking to time to point the spotlight on Applicant Apparel, a graphic design company who's ideas are original, and the designer, Jan Powers, is the epitome of adherence and devotion in moving the company forward with innovative ideas and a growing knowledge of form.  Applicant Apparel also sponsors and supports developing bands, making a point to introduce new music to the public, and also offers design services outside of tshirts.  This is a bright, young business worth checking out.

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